The reason AI gives you something generic is that it doesn't know anything about your business. Answer six plain questions and I'll write the prompt for you.
Two or three plain sentences. It cannot guess any of this.
This is the part almost nobody does, and it's the one that matters most.
Fill in the boxes above and your prompt builds itself down here.
There's no trick to it. A prompt that gets you something usable has three parts, and the reason most people get slop back is that they only ever give the third one.
| The piece | What it does |
|---|---|
| Context | Who you are, what you sell, who buys it, where you are. It cannot guess this, so it uses the average of everybody — and the average of everybody looks like an ad for a dentist's office. |
| An example | One thing you've already written. "Match this." Almost nobody does it, and it's the most powerful of the three. |
| A job title | Not "write me a post" but "you're my Chief Marketing Officer." A job title carries a whole way of thinking with it — a CFO asks about margin before it answers. |
That's the whole thing. Look at the prompt above and you'll see all three in it.
No code, no computer background. If you can send an email, you're fine. On the 10th I'm sitting down with a room of small business owners: building a brand kit so everything comes out sounding like you, hooking AI up to your own files and email, getting found when a customer asks AI who to call, and building a working tool live for somebody in the room.