AI for Small Business

I want to build a brand kit for my business so that everything you
write for me from now on sounds like me instead of sounding like AI.

Interview me. Ask me one question at a time — don't dump a list on me.
Ask about:

  - what my business actually does, in plain words
  - who my customers really are (be specific, not "everyone")
  - what makes people pick me over the other guy
  - my colors and fonts, if I have them
  - how I talk to customers — formal, casual, blunt, warm?
  - words and phrases I would never use
  - two or three things I've written that sound like me

When we're done, write it up as a single document called
BRAND-KIT.md that I can save and reuse. Include a short section at
the bottom called "Voice rules" with 4-6 hard rules you'll follow
every time you write anything for me.

Ask me the first question now.

Help me set up a workspace for my business so you stop forgetting
who I am between conversations.

Make me a folder with four files in it:

1. INSTRUCTIONS.md — my standing rules. Start it with a line telling
   you to read all four of these files before doing any work. Then
   my rules: how I want you to write, what format I want documents
   in, and one hard rule — never send, post, delete, or overwrite
   anything without showing me first and waiting for my OK.

2. about-me.md — who I am, my business, what I sell, who buys it,
   where I am, and what I'm working on right now.

3. writing-rules.md — how to write so it doesn't sound like AI.
   No hype, no "in today's fast-paced world," no exclamation points,
   no words I'd never say out loud.

4. memory.md — a running log. After we finish any real work, you
   add an entry: the date, what we did, what we decided, what's
   still open. Never delete old entries — mark them done instead.

Interview me for the first three. One question at a time. Then write
all four files and show them to me.

Start with the first question.

**[Salida PD Proposal]**
Date: 2026-07-06
Status: Delivered

Built a 5-page PDF proposal for the Salida Police Department
covering surplus firearms, unclaimed property, and vehicle surplus.
Point of contact: Dalton.

UPDATE 07-07: Salesman closed it. Cloned the template for a Buena
Vista PD meeting the same day — swapped the city, kept the local-roots
language since both are Chaffee County. Template is proven; reuse it
for any nearby agency.

You're my Chief Operating Officer. Plan where to park my food
truck next week.

My truck: [WHAT YOU SELL], [PRICE POINT], serving [LUNCH / DINNER /
BOTH]. I'm based in [YOUR TOWN] and I'll drive up to [X] miles.

Look up what's actually happening in [YOUR COUNTY] and nearby next
week — events, festivals, ball games, rodeos, farmers markets, big
job sites, breweries with no kitchen, anything that puts a crowd
somewhere with no good food nearby.

Then build me a week: one spot per day, Monday through Saturday.
For each one tell me:
  - where and what time to be there
  - who's going to be there and roughly how many
  - why that crowd buys what I sell
  - what time to show up and what time to leave

Rank the week best to worst. If a day looks weak, tell me it's weak
instead of filling it in.

You're my Chief Marketing Officer. I just took a new listing and I
want a full plan for it, not the same three posts I do every time.

The property: [ADDRESS OR AREA], [BEDS/BATHS/SQFT], [PRICE], [WHAT
MAKES IT DIFFERENT — the shop, the view, the acreage, the price].

Who's most likely to buy this one, specifically? Not "buyers" — tell
me who. Age, situation, where they're coming from, what they're
solving for.

Then give me:
  1. An MLS description that reads like a person wrote it, plus a
     shorter version for the syndication sites
  2. Three social posts aimed at the buyer you just described —
     different angles, not the same post reworded
  3. An open house plan: when, how to promote it, what to hand out
  4. Two email drafts — one to my past clients, one to the agents
     most likely to have this buyer
  5. What I should photograph and in what order

Use my brand kit. No hype, no "stunning," no "must see."

Here's the inspection report on a house my buyer is under contract on.

Turn it into one page my client can actually read. Three sections:

  MUST FIX — safety issues or things that will fail soon
  SHOULD FIX — real problems, not urgent
  NORMAL FOR A HOUSE THIS AGE — so they don't panic

For each item, one plain sentence on what it is and roughly what it
costs to fix. No contractor jargon.

At the bottom, list the questions I should ask the inspector.

Do not tell me what to negotiate or give legal advice — I'll handle
that with my broker.

You're my Chief Operating Officer, writing estimates for my
[YOUR TRADE] business. I'm going to
describe a job out loud, messy, the way I'd say it on the phone.

Turn it into a clean estimate with:
  - scope of work, itemized
  - what's specifically NOT included
  - materials vs. labor
  - timeline
  - payment terms and how long the price is good for

Keep it plain. My customers aren't contractors.

Here's the job: [DESCRIBE IT]

New shipment just came in. I'm going to describe what's in it.

Give me:
  - 12 social posts spread over the next month, different angles,
    not the same post reworded
  - a short sign for the front window
  - one email to my list
  - product descriptions written so they show up in search

Use my brand kit. Write like a person who works here, not a catalog.

Here's what came in: [DESCRIBE IT]

I want to find more customers without cold calling.

First, help me describe my ideal customer precisely — not "small
businesses," but the actual situation someone is in right when they
need what I sell.

Then help me figure out where those people leave public tracks:
listings, notices, permits, filings, posts, events, obituaries,
job postings — whatever fits my business.

Then build me a simple system: what to check, how often, and how to
score a lead 1-10 so I only look at the good ones.

My business: [DESCRIBE IT]
Who I sell to: [DESCRIBE THEM]
What triggers someone needing me: [DESCRIBE IT]